World Tourism 2010
Global tourism is set to rebound in 2010 after the economic crisis and produce swine flu pandemic “one of the most difficult year” for the sector, the UN World Tourism Organization. “2010 will be a year of transformation” for the world of tourism, UNWTO Secretary-General Taleb Rifai said at a press conference called to present the organization’s annual World Tourism Barometer.
The report said international tourist arrivals fell by around 4.0 percent in 2009, to 880 million, but should recover to grow by 3,0-4,0 percent in 2010.It said re sector growth in the last quarter of 2009 contributed to more than expected full-year results, led by Asia-Pacific and Middle East regions.
“Still, 2009 is considered as one of the most difficult years that tourism has seen” for a long time and “perhaps one of the toughest in the last two decades,” said a decline Rifai said.He global economic crisis is “compounded by uncertainty at about A (H1N1) pandemic. ”
But he added: “The trend is bottoming out.” “The results of the last few months shows that the recovery is underway, and even a little earlier and at a stronger pace than originally expected,” said the head of Madrid-based organization.
But he warned that “premature withdrawal” stimulus measures by the government and “the temptation to impose additional taxes may jeopardize a rebound rate in the field of tourism.” UNWTO report said that tourism revenues fell 6.0 percent in 2009, but notes that this compares with 12 per cent decline in exports as a whole as a result of the global crisis.
Rifai noted “significant growth” in domestic tourism, particularly in large countries such as China, Brazil and Spain, as a reaction to the tourism industry crisis.He says is “not enough on” the effects of swine flu pandemic.
“The international community could face a crisis in a way that fairly successfully, but the possibility of returning there.”
On the basis of region, he said, “Europe and North America are missing, Asia and the Middle East pushed up front.”
Asia-Pacific region, where tourism fell 2.0 per cent, “showed remarkable rebound” is expected to continue in 2010, UNWTO report said.
While migrants in the region declined 7.0 percent between January and June, the second half of 2009 saw growth of 3.0 percent “reflects the results of regional economies and the prospects.”
Arrivals fell 6.0 percent in the Middle East. But the region, “though still far from the growth rate in previous years, has a positive second half.”
It said Africa has “bucked the trend” with growth of 5.0 percent, and the World Cup in South Africa this summer will give further impetus to the region.
Europe ended 2009 down 6.0 percent “after the first half is very complicated, with the aim of central, eastern and northern Europe in particular is very striking,” the report said.
In America, where they were coming down 5.0 percent, the Caribbean returned to growth in the last four months of 2009.
“Performance was slower in the sub-areas (from America), with A (H1N1) influenza epidemic exacerbates the impact of the economic crisis,” the report found.
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